Seismic Shift
Shift is Seismic’s annual user conference and the world’s leading AI-powered enablement event. The goal of this event over the last 10 years has been to gather 800+ leaders of enablement to share knowledge, content, and tools they need, right at their fingertips, so they can maximize every interaction by delivering exceptional, personalized experiences to their teams.
Type: User Conference (500+ Attendees)
Collaborators:
Katie Brunette | Sr. Director of Brand & Events
Seismic Studio (Brand Design, Video, and Copy)
Seismic Events Team
Event Marketing Partners
Dodd Technologies
Areas of focus
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The creative process of bringing an event space to life. It begins with onsite visits to understand the environment, followed by concept sketches that explore flow, interaction, and atmosphere. These early ideas spark possibilities for how the space can be activated in ways that engage attendees, reflect brand identity, and create memorable moments.
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The process of visualizing how attendees, staff, and activities move through a large-scale event—from arrival and registration to sessions, networking, and departure. We outlined touchpoints, timing, and space usage to ensure a seamless experience. Pre-planning this flow is essential to anticipate bottlenecks, align teams, and create an event that feels organized, engaging, and effortless for attendees.
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A vital portion of event support. We captured authentic moments that can be repurposed into powerful marketing assets, showcasing company culture, customer engagement, and brand presence long after the event ends.
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The big and the small work together to elevate an event by blending large-scale, signage, keynotes, and space brand moments (macro) with small, thoughtful touchpoints (micro). Together, they create a cohesive experience that leaves a lasting impression, reinforces brand identity, and makes attendees feel both inspired and personally connected.
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This is home base. the keynote stage sets the tone for the entire event—framing the brand, energizing the audience, and creating a focal point that enhances both the speaker’s message and the attendee experience. A thoughtful design not only ensures visibility and engagement but also reinforces the event’s identity and professionalism.
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The keynote presentations and breakout sessions were connected by a consistent visual thread through the event slides. The branded template served as a foundation for speakers to craft their stories and communicate core concepts, while ensuring the Shift identity remained clear and cohesive across every room.
Pre-Event Onsite Walkthrough and Big Brand Concepts
Events have many moving pieces and the details matter!
The keynote stage brings everyone together for a shared experience and sets the tone for the event. Here’s a look back at some of the highlights from Shift22.
A perk of hosting events on the west cost is the opportunity to get people outside morning, noon, and night.
