Lessonly.com

Lessonly is powerfully simple training software that helps teams learn, practice, and Do Better Work. It is essential to uphold that message across all brand experiences, including our website.

Two years into my tenure at Lessonly, the marketing team dedicated six weeks to redesigning our web presence. The primary objective of this sprint was to clarify our messaging and unify our design aesthetic.

 
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Type: Rebrand & Web Design

Areas of focus: Brand Concepts, Moodbaords, Brand Guidelines, Photography, Web Design, Product Itomization, iconography, Illustartion.

Collaborators:
Lessonly Marketing Team
Peter Lockhart | Foxio Dev Lead

 

Before jumping into the website’s functionality. We took the time to revisit Lessonly’s brand from the ground up.

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Color Palette | Option 1

Color Palette | Option 1

Color Palette | Option 2

Color Palette | Option 2

Logo and type hierarchy
 

We also explored new ways to showcase our product and set a goal to replace all stock photography across our site.

After updating the logo system, color pallet, and photography we dove into overhauling the our website presence.

Lessonly Culture Page